Monday, July 30, 2007

Youth & Digital Technology

Last week the results came out of an extensive study by Microsoft, MTV and Nickelodeon about the use of technology by kids. They surveyed 18,000 kids (age 8 to 24) in 16 countries (including Holland). You can find an extensive press release about the results here (I haven't been able to track down the full report yet).

The results of the study challenge some of the commonly held beliefs about kids and technology. I will not repeat all the findings here, but the quote that sums it all up for me is: young people are not geeks. They don't use iPods, camera phones and MySpace because they're gadget freaks, but because all their friends use it. It is an integral part of their lives. Globally, only 20% is interested in "technology". That number is even lower in countries like Holland and Denmark.

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