Thursday, January 24, 2008

YNNO meets Israel

Yesterday Robbert and I had a meeting with Sagi Chemetz, CEO of Blink, an Israeli consultancy firm on Enterprise 2.0. Sagi was on a vacation trip to Amsterdam and had time to visit us in Amersfoort. We talked for two hours about Enterprise 2.0, our companies, projects and the concepts. The main conclusion is that our visions on Enterprise 2.0 are different because of our starting point; actually quite complementary. Blink is a company who looks from a communications and PR point of view. YNNO looks at Enterprise 2.0 from a Knowledge Management perspective. Blink focuses on the outside of a company, we look at the inside.

Our main topic buzzed around the opinion that Blogging is a good way to start interaction within a company, outside-in as well as inside-out. We concluded that this could have big consequences for its internal operations, with big reputation risks! Introducing a blogging mechanism means relatively little IT investment (compared to for instance a corporate wide ECM implementation), but a relative huge change in the attitude of an organization. We discussed potential reputation risks of introducing E2.0 in one of our earlier posts.

In retrospect of our meet-up, it's good to see that the 2.0 technology is in fact an excellent accelerator for people to connect, from all over the world. Our encounter yesterday was the proof of concept. It's not just about technology, but about connecting people, sharing different idea's and the likes.

1 comment:

sagi said...

Thanks Vincente. It was a plesure and i learned allot of you guys. I read somewhere that web 2 is more like a new dimensions with opportunities that cant feet to the ones we know from regular marketing. I think our meeting and the collaborative knowledge that we both took from it can explain that new dimensions thing.
well no doubt youre blog brought me to Amersfort :)
http://www.flickr.com/photos/theboost/2226116803/in/photostream/